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Hunter Hart

Make Life Happen
  • Presets
  • Portraiture
  • Senior Portraits
  • B&W
  • Commercial/Journalism
  • Wedding
  • Cuisine
  • Nashville: Beyond Broadway
  • Submission
  • Contact
  • Blog
  • About
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How the Fujifilm GFX 100 RF Pulled Me Out of a Creative Rut

March 05, 2026

Every photographer hits a wall eventually. Mine came hard in November and carried all the way through December and into January. No inspiration, no drive — just a camera sitting on the shelf and a brain that had nothing to say. If you've been there, you know exactly what I mean.

What pulled me out wasn't a new editing technique or a motivational YouTube video. It was a trip to Cape Town, South Africa — my wife's and my favorite place in the world, the city where we met — and an unexpected love affair with the Fujifilm GFX 100 RF.

This Isn't a Camera Review

Let me get that out of the way right now. There are hundreds of GFX 100 RF reviews out there and I don't need to add another spec sheet to the pile. What I want to talk about is what it actually felt like to shoot with this camera over two months of real travel — through Istanbul, Turkey and Cape Town — while carrying a newborn, managing work, and trying to remember why I fell in love with photography in the first place.

The Honeymoon Phase Problem

We've all been there. New camera arrives, rose-colored glasses go on, everything looks incredible for about three weeks. That's not a real creative revival — that's just dopamine.

The real test is what happens after the honeymoon phase fades. For me, the cameras that survive that test are the ones I keep reaching for anyway. The Nikon Z8 is one. The Fujifilm X100V is another. And after two months with the GFX 100 RF, I can honestly say this would be a third — if I could afford it right now with a new baby and a slow stretch of work.

What Shooting Medium Format Actually Does to You

Here's what nobody really explains about shooting with a large-format sensor: it slows you down, and that's the whole point.

The files are massive. The camera isn't fast. And once you're aware of how much storage each shot is eating, you become incredibly deliberate about what you choose to photograph. It started feeling less like shooting a mirrorless camera and more like shooting a Leica M — that same sense of intention behind every frame.

The aspect ratio dial was another thing I didn't expect to love as much as I did. Being able to physically turn a dial and change your framing on the fly isn't a gimmick. It genuinely changes how you see. I found myself composing differently, thinking in squares and rectangles, slowing down even further.

That forced slowdown is, I think, exactly what broke my creative rut.

The Limitations Are the Point

Yes, f/4 is the widest aperture. Yes, ISO caps at 12,800. Are those frustrating? Absolutely. I'd love a 2.8 and higher ISO in the next version — the medium format sensor handles noise beautifully and there's no reason they couldn't push further.

But here's the thing about limitations: they narrow your focus. When you can't rely on a wide aperture to bail you out or crank ISO in the dark, you start thinking harder about light, composition, and timing. You stop making lazy decisions because the camera won't let you.

I genuinely believe the GFX 100 RF made me a more thoughtful photographer during those two months. Not because it's magic, but because it forced me to be present.

Getting Out of a Creative Rut — What Actually Works

The camera helped, but the rut itself is worth talking about because this happens to a lot of photographers and it can get dark if you let it spiral.

A few things that have worked for me:

Rent or borrow a quirky camera. Something different enough from what you normally shoot that it forces new habits. The GFX 100 RF did this for me. So would a Leica Q, a Sigma BF, or even a film camera. The unfamiliarity is the medicine.

Get uncomfortable. Traveling helped, obviously — but even locally, putting yourself in a new environment and forcing yourself to shoot does something. Just making yourself go out and shoot, even when you don't feel like it, starts to move things.

Don't wait for inspiration. Inspiration follows action, not the other way around. The first few days in Istanbul I was still grinding through work with almost no creative energy. It wasn't until I kept showing up with the camera that things started to shift.

The Verdict After Two Months

When we got back to Cape Town and I picked up my X100V for the first time in three or four months, the difference was immediate. The GFX 100 RF is a completely different experience — more deliberate, more expansive, more demanding. Not better or worse than the X100V for every situation, but unmistakably superior in what it's designed to do.

If you have the budget and you shoot the kind of work where image quality and intentionality matter above all else, I'd push you toward this over the X100 series without hesitation. It's a different tool for a different mindset.

For me right now, it goes back. But I'll be thinking about it for a long time.

Have you dealt with a creative rut? Drop your tips in the comments — this is something photographers don't talk about enough and the community advice genuinely helps.

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Hunter Hart

This blog is about life through a photographer’s eyes. I hope you enjoy it, or not. Whatever.